I used to think an agent just opens a door, too.

I'm Iulian Radu, a real estate consultant at REMAX Champions Brașov. I specialise in representing the seller in a property sale.

Iulian Radu with the 1st place REMAX award

What I used to believe

When I was looking for a place to rent in Brașov, I deliberately searched for listings with no agent's fee. I couldn't see what an agent was good for. I didn't know what risks I was taking: an unfair contract, someone renting out a place they didn't own. I was lucky.

In short, I believed exactly what many owners believe when they try to sell on their own.

What changed my mind

In my first months as an agent I had an apartment to rent out on Mihai Viteazu. The owner wanted a price above the market. After a small adjustment, a family took it. Two or three months later they left without paying and dropped the key in the letterbox.

That's when I understood: when the price is too high, you get the people who weren't accepted anywhere else. The risk goes up. I gave up rentals and specialised in one thing: representing the seller.

The first months

I worked 12 hours a day on average, weekends included. I learned the legal side, valuation and the office's sales system. The sales didn't come. In October 2024 I sold my car to hold out a few more months. Two weeks later my first sale came.