Exclusive seller representation · Brașov

I sell for you. You get the report and you decide.

For owners in Brașov who want to sell an apartment, a house or land. I handle the viewings, the negotiation and the paperwork. For apartments, in under 60 days on average.

Let's talk

A listing you post yourself usually brings back the same three things.

  • Agents call, not buyers
  • Viewings, then silence
  • A "stale" listing, low offers

Most of the time the cause is the starting price, the presentation, and the fact that nobody is negotiating for you alone. And every week the listing sits without offers costs you: buyers can see how long it has been on the market, and they offer less.

If I've understood you correctly

You want three things from this sale.

  1. The best real price
  2. Know every week what's happening
  3. The decision stays with you

If you read that list and thought "exactly", the method below was made for you.

★★★★★

"He helped me with every stage of selling the property, from the initial valuation and preparing the documents to negotiating with potential buyers and completing the sale."
Mădălin G. · saleGoogle review, translated from Romanian

The "Owner Decides" method

You decide. I do the work and report back to you.

I spent 7 years as a project manager in automotive engineering. That's where my way of working comes from: a written plan, deadlines, a weekly report. The decision always stays with you.

Iulian Radu on stage at The MAX World
  1. Clarity, before any contract.

    We do a comparative market analysis based on real sales, and together we set the listing price and a tailored marketing and promotion plan for your property.

  2. Preparation.

    We run a legal check: the land registry extract, the ownership documents, the floor plans and the energy performance certificate. I tell you what is worth fixing before the photos and video, and what you can leave as it is. You decide. Then we start the marketing plan agreed in step one.

  3. Launch within 72 hours.

    The listing goes online within 72 hours of the day we photograph and film the property. Matterport 3D tour, professional photos, video, drone tour. The listing, approved by you, appears on 9+ property portals, in the Brașov multi-listing network (450+ agents), in the REMAX network and on social media.

  4. Viewings and offers.

    Viewings with pre-qualified buyers only. Offers come in writing only. Every week you get the report, even when there's nothing new.

  5. Negotiation and closing.

    I negotiate, on your decision. I coordinate the signing of the preliminary sale agreement and of the final contract: you receive the documents and we check them beforehand, and you know in advance what fees you'll pay. I do the handover myself, with a handover report.

Included

What you get at no extra cost

  • Paperwork without the tripsDocuments online, no queuesI help you get the land registry extract and the tax clearance certificate online, quickly, with no trips to the counter. The same goes for any other document that can be obtained online. I put you in touch with the surveyor, the energy assessor or any other service you need to get the home ready for sale. You only pay their fees.
  • File auditFind out now what's missingNot at the notary.
  • Closing networkNotary and mortgage brokerI put you in touch with notary services and a mortgage broker for buyers who need a loan. Free: it isn't a referral business and I receive nothing from them. You pay only for the service, directly to them.
  • Handover without being thereSign electronically, from a distanceYou may already have moved or left the country. You sign the handover report electronically, from a distance.
  • Real-time accessThe sale plan, liveAccess to the sale plan for your property.

What I guarantee, and what I don't

  • Work guaranteeEnd it at any time, with no penaltyIf you don't get the weekly report, or I don't follow the signed work plan, you can end the written agreement at any time, with no penalty.
  • Collaboration and visibility guaranteeI work with the whole market, not aloneYour property goes into the Brașov multilisting group, with over 450 agents, and into the REMAX collaboration software. A complete marketing plan takes it to property portals and social media. If not, you can end the agreement with no penalty.
  • The launchOnline within 72 hours of the photo and video shootThe listing goes online within 72 hours of the day we photograph and film the property.
  • What I don't guaranteeThe final price and how long it takesThe market decides those, and every week I show you what it's saying.

★★★★★

"From the very first interaction, Iulian showed seriousness, transparency and a deep knowledge of the market. […] Thanks to him, the whole process was simple and stress-free."
Mitis I. · saleGoogle review, translated from Romanian

What owners ask me

"What do I gain from exclusive representation?"

One person negotiating for you alone. When you work with several agents at once, you end up competing with your own agent, and nobody invests in promotion. With exclusive representation I work only for your interests, and I have no obligations to the buyer.

"How do I know you're not recommending a low price just to sell fast?"

My commission is a percentage, so I lose out on a low price too. I want the highest possible price. Possible, not impossible. And I show you the sales behind every figure, so you can judge for yourself.

"I don't want a 6-month contract."

It seems you don't want to be tied to someone who doesn't deliver. That's a fair worry. You can end the written agreement at any time, with no penalty, if you don't get the weekly report or I don't follow the work plan. The period gives me time to invest in promoting your property, not to hold you in place.

"Your commission is too high."

It seems you've dealt before with someone who got paid without doing much. Out of the commission I pay for the photos, the 3D tour, video, drone and promotion, and the buyer pays 0%, so I negotiate for you alone. The question that matters: what would it cost you to sell a few percent below what you could have got?

"How does the sale work if I live abroad?"

We work entirely remotely: documents, promotion, viewings, negotiation, signing and handover. You sign in person or through a power of attorney.

Iulian Radu on stage at The MAX World, Cluj-Napoca

15-minute call

Would it hurt to know the price range before you decide?

The first step is a 15-minute call. We talk about the property and about what comes next for you. At the end I'll tell you plainly whether I can help. If it makes sense, we set up a meeting, at the property or at the office, and I show you the analysis after I've seen the property. Only then do you decide whether we work together.

Let's talk
Iulian Radu, real estate consultant, REMAX Champions Brașov